Key art for Sky Sports

If you were in Germany over Christmas you will probably have seen the advertising for Sky Sports around somewhere. They are quite well known. Anyways, I was recently working within their in-house studio in Munich working on key art for their winter campaign.

The artworks produced covered all the sports they feature (Football, Golf, Tennis, Formula 1, Ice Hockey) and had to fit within the new visual identity that was implemented in Spring 2016. In other words, cut-out central. Luckily most of the stars didn’t have hairstyles that were too wild…

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