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Internal brand identity for Sky Germany

As part of its major rebranding process, Sky was developing a number of internal brands. One particular initiative revolved around the collection and publication of key audience figures data, something which Sky had not had in place before but which would now form a vital part of their marketing process.

Such a task is not taken lightly at Sky, and so a number of naming options had been in development for some time. I was given these names and invited to devise a series of marks that would compliment the wording by being eyecatching but also give some kind of visual clue as to what the initiative is all about.

A further requirement was that all the new concepts needed to fit within the visual styling of the new Sky identity.

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Client: Sky Germany
Agency: Freelance