Richard the Stork


Licensed merchandise style guide 

Before the release of their new animated feature, Richard the Stork, the producers wanted to develop the films IP into an extensive character merchandising programme.

To assist I developed a catalogue of inspirational motifs and textures but also applied them on a range of bespoke product concepts and packaging to illustrate the flexibility of the brand for potential licensees. 

I was given full access to the films creative assets to ensure that all the propositions were not only thematically correct but utilised the textures and colours direct from films original content.

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Client: Knudsen & Streuber
Agency: The Brand Residence / Telepool