U Bahn advertising placard for MVP Paintball, Munich showing 2 glamourous girls with paintball paint for lipstickU Bahn advertising placard for MVP Paintball, Munich showing a paintball cartoon and a lebkuchenherz

MVP Paintball

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Advertising for Munich paintballing venue

MVP Munich is one of Munich’s main paintball venues but has difficulties when it comes to advertising due to strong legal issues when promoting a firearm based activity on public transport.

To circumvent these problems I devised an advert spoofing glamour product advertising as a means of catching attention without any direction to the weapons, ammunition, targets or collateral damage usually associated with shooting sports.

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Client: MVP Paintball
Agency: Piclicious (defunct)