A prestige sales tool to aid leading global airline Lufthansa in redeveloping their global merchandising programme.
Following a major company rebrand in 2018, the piece was created to give potential new collaborator brands an overview of why they should partner with the reinvigorated Lufthansa.
The piece had to communicate the aims of the programme in an inspiring way as well as including that might prove of interest, such as advertising reach statistics and historical information on the company.
The final piece is now available for global distribution in print, as a premium ‘leave- behind,‘ and as a digital download.
My input included composing the full copy as well as design and layout.