Lufthansa Merchandising


Prestige digital and print sales lookbook

Following Lufthansa‘s company rebrand in 2018, the airline was looking
to redevelop their global licensed merchandising programme.

To inspire potential new collaborator brands I wrote and designed
a high-level lookbook to give an overview of why they should partner
with the reinvigorated brand.

The piece had to communicate the aims of the programme in an inspiring way as well as including any specific data that might prove of interest, such as advertising reach statistics and other key information.

The final piece is now available for global distribution within the company as a print version and as a digital download.