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VR/AR game app for premium healthcare laboratory equipment manufacturer*

To draw attention to the benefits of a system that monitors laboratory equipment remotely the client wanted an engaging multimedia tactic.

The result was a gamified presentation that utilised VR & AR technology to elicit its information transfer. Using Google Cardboard goggles, a smartphone, and a hand controller, the user takes on the role of a supervillain with futuristic weaponised goggles hellbent on destroying medical diagnostics labs.

The user is able to select an apparatus in their lab by simply looking and clicking. Using shape recognition, the game loads a scenario bespoke for the selected machine. The player is then able to use 4 different modes of attack damage 4 different aspects of the equipment.

The gameplay uses a simple cause and effect relationship – a button on the controller corresponds with one of the 4 weapons. The more presses of a button, the more hits against the target are registered and the more the lab’s effectiveness is reduced.

Offset against this is the response of the client’s system which is implemented every time a player gets close to destroying the lab, thus restoring the lab’s critical effectiveness level and establishing how the remote system works.

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Client: *Withheld due to NDA
Agency: Iris Worldwide