Assorted brand activation materials for one of the world’s
leading agencies in the sensory market research.
Leading sensory market research laboratory ISI were attending the 11th Sensory Science conference in Pangborn, Sweden.
The first task was to freshen up their logo with a redraw that modernised their trademark face pictogram. A more modern approach to typography was implemented.
With a new logo, they also needed a fresh approach to the rest of their brand that was vibrant and colourful to express the idea of ‘sensory’ engagement. I applied a secondary palette of colours to a flash device based on the notion of an open swatch book.
These stylings were applied to two new corporate brochures, material for their laboratory/exhibition interiors, a series of giveaways and as a basis for a new website.