H&N Sport


Packaging, key visuals and event design for H&N Sport, one of the leading names in sports shooting market.

The products are high-performance ammunition from the target/hunting range. The packaging needed to reflect their individual naming and related product characteristics for a very loyal and discerning consumer market.

The key visuals needed to reflect the end usage absolutely, to enable the storytelling of the website to be complete.

They were extended into a simple booth design for the leading sports shooting trade show in Las Vegas. The concept brought out a selection of the key products and used them in conjunction with key art created for each product family and currently also used on the corporate website and print catalogue.

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Client: H & N Sport
Agency: Piclicious (defunct)