dima
  • AIMING FOR THE TOP

    // CREATIVE

    Packaging & key-art for leading manufacturer of sport shooting ammunition

    The products to date have been aimed at the serious sportsman (H&N supply the Olympics) but H&N decided that their product range needed to be attractive to a wider general consumer market.

    The result was a series of bottles and blister packs that represent the product naming. The outcomes also utilise a variety of production finishes such as UV varnishing, die cuts and foiling.

    In addition I was involved in the creation of high-resolution key art for use across all marketing channels, online and offline. The work included image research and high degrees of precise retouching to composite together elements from different sources to create natural looking final images.