Brand licensing style guide for animated feature film

    Richard the Stork, a new animated feature film in cinemas in 2017.  Before it reaches the screens the producers want to get a wide selection of products into the shops.

    The style guide is a brochure given to manufacturers to give an idea of how the film intellectual property could be applied extended to their products.

    I laid out the brochure and created all the packaging and product concepts as originals. I was given the logo, character pose renders and early rushes of the film to be able to base my creative on ideas, themes and textures that will be seen on screen in order to ensure that everything has a cohesive identity.