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  • PLATFORM

    #BRANDING #PRODUCT DESIGN #GRAPHIC DESIGN #ILLUSTRATION

    Platform was an attempt to create a UK based skateboard company that eschewed the conventions of a US dominated industry.

    The aim was to produce and market small runs of product that followed their own individual stories and were not the result of a business model based on market trends and expectations.

    We wanted to produce idiosyncratic boards that would serve as an alternative to the offer of the large conglomerate skate companies whilst also pushing the nature of the medium itself.

    The initial output was a board that commemorated Portsmouth’s Tricorn Shopcentre, an icon of 1960s Brutalist architecture. By the late 1990s, the site had fallen into disrepair but had become a haven for skateboarders, graffiti writers, breakdancers and other social outcasts. Naturally, I spent a lot of time there whilst studying at the local University.

    We produced the boards in collaboration with a Birmingham based skateboard factory to ensure that everything we did was purely homegrown. The board was available in 2 sizes, fat and thin, respectively.

    The main hub of activity for the brand was the website which was designed as an e-commerce site to sell boards but would also function as a container for photography and critical writing on skateboard culture. To build a buzz around the name and to guide people to the site, stickers, badges and limited edition hazard tape were made for distribution at events, shops and in the street. Goody bags were also made up and given to potential distributors and press. We also sponsored a number of core skate competitions.

    The board appeared in the design book Made & Sold (Lawrence King Publishing) and is also in the permanent collection of Portsmouth City Museum, UK.