After their global rebrand last year Lufthansa wanted to ensure that the literal physical legacy of the earlier identity would not go to waste.

    As part of a collective team that won a pitch to take control of their global licenced merchandising schedule, I was briefed to develop an‚upcycling‘ product range as part of this redevelopment of their product range.

    My response was to devise a range of product concepts that utilised reclaimed branded materials (inc.signage, fabrics, uniforms, advertising and other printed collateral ) across as many different product brackets as possible.

    In these early stages it was difficult to know exactly what materials will be available so I developed a method of visualisation that would hopefully be indicative but non-specific to get buy-in from the relevant parties but also specific and ‚Real World‘ enough that they could be used as guidelines for potential collaborators to understand the requirements necessary to take project to the next stage in development.

    The results were presented as a series of mood boards that showed visualisations of the concepts for internal presentation to key Lufthansa stakeholders and potential collaboration brands.