// CONTENT

    An ongoing series of articles commissioned by Transform, a journal discussing topics in and around brand equity.

    Each feature is led by primary research with the brands themselves to ensure that I am able to get the maximum original insight into their process.

    The profiles are self-initiated following my identification of brands that I feel are worth discussing due to what I feel are unique approaches in their particular professional practice.

    Surf's Up
    Maui and extending a brand beyond
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    The World's Local Coffee Shop
    Starbucks and the creation of a 'Third Space'
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    One Of A Kind
    Vertu and finding the 'Brand' in your people
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