An extensive product catalogue app for a leading manufacturer of aerospace adhesives.
In a market with literally thousands of products, most of them made by the same company, sales reps needed an app that would get them to the right product within 3 clicks.
The project was an extensive user journey mapping process to balance existing product categorisation with the Henkel corporate marketing strategy to create a functional UI for all users.
The main client requirement was that the products should be searchable in 3 different ways according to existing, understood product categorisation.
The solution was therefore 3 filter algorithms tied into a single UI module that could be toggled according to search type.
The app was designed as a series of content type templates, content for which was then pulled in via 3rd party CMS.