Its been my great pleasure over the last months to have been researching the #BMWArtCars project.
If you don’t know them, they are motor cars from the beloved Bavarian marque that feature bespoke paint jobs from the great and the good of the international art world. Whilst I like them to look at I have always struggled with the question of whether they are actually any good.
So I got in touch with #BMWCulture and got access behind the scenes to find out more. As I got deeper into the topic I started to realise that their worth is much more than I gave them credit for.
Finished article is now over at Eye magazine.
(n.b – this is part 1 of a 2 part inquiry – the next installment will be looking at them from a business point of view)