Amex Essentials is a multi-channel digital premium living platform that aims to uncover the best new trends in food, fashion, travel, culture & luxury lifestyle to inform, inspire and empower an audience of dynamic, high-spending urbanites.
As such, they have a constant need for high quality, informed content. I was invited onboard for a number of pieces where I had the pleasure of sharing my personal passions through articles on cinema, graphic design, jazz music, and skateboarding.
The results were a heady mix of hard research, cultural theory, and unfettered pop culture enthusiasm. Pretty much my approach to content creation, in a nutshell.