• DAS BOOT

    #ILLUSTRATION

    For Sky's recent reboot of the World War II classic „Das Boot,“ I was asked by the producers to assist in creating the conning tower emblem for the eponymous hero submarine.

    In theory this seems like a simple task but the project had a number of complications and restrictions that made things interesting: firstly the result needed to look correct for the historical period; it had to look like it had been sketched by an artistically enthusiastic submariner rather than professional designer; and finally due to potential legal issues of insinuating that anything in the series' narrative had actually occurred, it could not look reminiscent of an actual emblem from a historical boat.

    To accomplish this I hit the history books, immersing myself in the designs seen at the time, in order to try and distil down what motifs and artistic styles were used by German naval artists of the period, and also to establish, as far as possible, what emblems had already been used.

    After trying many different characters, from devils to sharks to octopuses holding torpedos, we arrived at the final scorpion symbol.

    The end result was painted onto the physical set build, used in CGI modelling and even found its way onto the official marketing.

    Images: 2018 ©Nik Konietzny / Bavaria Fiction GmbH. Used with permission.
  • PLATFORM

    #BRANDING #PRODUCT DESIGN #GRAPHIC DESIGN #ILLUSTRATION

    Platform was an attempt to create a UK based skateboard company that eschewed the conventions of a US dominated industry.

    The aim was to produce and market small runs of product that followed their own individual stories and were not the result of a business model based on market trends and expectations.

    We wanted to produce idiosyncratic boards that would serve as an alternative to the offer of the large conglomerate skate companies whilst also pushing the nature of the medium itself.

    The initial output was a board that commemorated Portsmouth’s Tricorn Shopcentre, an icon of 1960s Brutalist architecture. By the late 1990s, the site had fallen into disrepair but had become a haven for skateboarders, graffiti writers, breakdancers and other social outcasts. Naturally, I spent a lot of time there whilst studying at the local University.

    We produced the boards in collaboration with a Birmingham based skateboard factory to ensure that everything we did was purely homegrown. The board was available in 2 sizes, fat and thin, respectively.

    The main hub of activity for the brand was the website which was designed as an e-commerce site to sell boards but would also function as a container for photography and critical writing on skateboard culture. To build a buzz around the name and to guide people to the site, stickers, badges and limited edition hazard tape were made for distribution at events, shops and in the street. Goody bags were also made up and given to potential distributors and press. We also sponsored a number of core skate competitions.

    The board appeared in the design book Made & Sold (Lawrence King Publishing) and is also in the permanent collection of Portsmouth City Museum, UK.

  • LUFTHANSA

    #CREATIVE STRATEGY #CONCEPT #ILLUSTRATION

    After their global rebrand last year Lufthansa wanted to ensure that the literal physical legacy of the earlier identity would not go to waste.

    As part of a collective team that won a pitch to take control of their global licenced merchandising schedule, I was briefed to develop an‚upcycling‘ product range as part of this redevelopment of their product range.

    My response was to devise a range of product concepts that utilised reclaimed branded materials (inc.signage, fabrics, uniforms, advertising and other printed collateral ) across as many different product brackets as possible.

    In these early stages it was difficult to know exactly what materials will be available so I developed a method of visualisation that would hopefully be indicative but non-specific to get buy-in from the relevant parties but also specific and ‚Real World‘ enough that they could be used as guidelines for potential collaborators to understand the requirements necessary to take project to the next stage in development.

    The results were presented as a series of mood boards that showed visualisations of the concepts for internal presentation to key Lufthansa stakeholders and potential collaboration brands.